Zero1 by Zerodha is an initiative, launched as a joint venture between Zerodha and LearnApp. It operates as a new-age media network with a mission to make finance fun, relatable, and to destigmatize conversations around money.
Zero1 App engages users with missions, exclusive merchandise, and interactive content through community based app.
My Role
Product designer - Visual design, User flows, Interaction design, Rapid prototyping
Team & Timeline
October 2024 - January 2025
Stack
Figma, Adobe CC, Lottiefiles, Whimsical, Google docs, Jira, Slack
Design Language: Crafting a Timeless, Gen Z-First Experience
Zero1’s design language is all about clean, dark mode, and punchy colours that pop built for Gen Z, but timeless at its core. The interface must easy to navigate, with copy that speaks the language of pop culture. Every detail is crafted to make users feel part of a community, echoing the same energy you’ll find on Zero1’s YouTube channel.
Splash Screens: Setting the Stage for Zero1 FEST 2.0
The splash screens showcased missions, the promise of exclusive fest passes for those who complete them, and a teaser for limited-edition merch. This was also a gateway for people to attend the Bangalore fest and win one kind of rewards that anyone can’t buy, only earn.
Onboarding: Real People with mobile verification
Onboarding in Zero1 is stripped down to what matters like your name, your gender, and a quick mobile verification. No walls of forms, just a simple check-in to make sure you’re real and ready to join the community.
Fest Tab: Your All-Access Pass to the Experience for upcoming Fest
The Fest tab is your front row seat where users could watch the after-movie, get to know on what’s coming, and see exactly who you’ll meet at Zero1 FEST. From artist lineups to meet-and-greets with leaders, investors, and comedians, it’s all laid out. This is where the hype turns real, and every detail is designed to make you feel like you’re already part of the action.
Mission Journey for user Mission Journey: From Challenge to Celebration
It is where the Zero1 experience gets real. Users dive into the Fest mission, moving step-by-step from entry to review, then results, and—if they nail it—they can claiming their exclusive fest pass. Even if some don’t make the final cut, standout efforts are got rewarded with limited-edition merch. Whole design for flow was pretty challenging.
Daily Spinner: A Lucky Shot at the Fest
A gamified version to actually win the pass. Every night after midnight, users get a shot at rep points, a “missed it” nudge, or if fortune favours a golden ticket at the Zero1 Fest. It’s designed to keep you coming back on App.
App Profile management : Personalization with custom Avatars
Profile management was kept straightforward edit your name, update personal info, upload a photo or pick an avatar, all in a few taps. It’s about giving users flexibility and making profile changes feel effortless.
Zero1 Rep Points: Earn by Showing Up
Rep points are simple: log in daily to build your streak, spin the mystery wheel, or bring friends onboard. The more you show up and engage, the more you earn. It’s about rewarding real participation, not just clicks.
Zero1 Tools: Calculators That Actually Work for You
Zero1 Tools brings all the essentials right into the app. Whether it’s figuring out your goal-based SIP, which car you can really afford, or if that dream home is in reach, these calculators are built for real life, not just finance geeks.
Zero1 App Final breakdown
Zero1 App isn’t just another finance app it’s a mashup of community, fest energy, smart tools, and real talk about money. Everything here is built to help Gen Z get wise about personal finance, have some fun, and actually feel at home in the world of money.
